~ give people profiles about mathematicians who share their birthdays, and they get motivated to do math

When the results came in, Cohen and Walton found that the birthday-matched group had significantly more positive attitudes about math, and persisted a whopping 65 percent longer on the insoluble problem.

❐ The Talent Code with ◊ teaching strategy, probably referring to 📝 Mere belonging﹕ The power of social connections.